Cost is 100% of the trip price with a minimum charge of $14 per day Secondary third-party liability insurance coverage with a limit of $750,000 Primary physical damage contract limiting your responsibility to $0 for physical damage to your host's vehicle Standard plan Cost is 40% of the trip price with a minimum charge of $12 per day. Turo is an American peer-to-peer carsharing company based in San Francisco, United States.The company allows private car owners to rent out their vehicles via an online and mobile interface in over 56 countries. In July 2019, the American holding company IAC invested $250 million in Turo, a deal that valued the company at more than $1 billion.. As of 2020, the website has 14 million members.